Manipulating paper 2: Triangles

My favorite shape is triangles and In design I used them a lot and think there is a lot a can do with them, so I began to cut out many equilateral triangles and play with the shapes I could do with them.

Brand Identity: Optima

Optima is a private clinic specialising in breast enlargment as well as breast reduction and reconstruction. Even though plastic surgery is becoming more and more popular these days, there still are negative stigma and stereotype of the idea and the side effects it might bring.

The new identity introduces Optima Clinique as a boutique brand rather than a clinic. 

Women of today would risk any financial, temporal costs as long as these contribute to their beauty.

With the new identity, the experience at Optima Clinique is not a surgery, but a promising investment in their desire for beauty.

When I first saw this I must say, that I did not think it was going to be what it actually is. It's amazing though, I love the design. That pattern is so innovative and elegant, I want it.

My top ten logos

I love what the brand is about, and aspire to create work that has brilliant ethics and morals just like Lush. For such a unique shop, their logo is very simple. Which creates a nice blank canvas for the products.

Similar to Lush, the body shop have also inspired me in terms of what I want to achieve in my work. I like circles, and these two little shapes on either side created almost like two arms hugging the text. 

Huf is a skating clothing company, not only is their logo really simple but I also really like the way their have packaged these socks. Simple and eco friendly. 

Monroe is a clothing company, I love the designs they have and their used of typography. Using a typeface that would be recognisable on university sweaters, used in a different light. Very bold, and noticeable from far away. Let alone good quality clothes.

Obey, if you havn't heard of this, then where have you been?! A logo that exploded in the last 2 years, some people hate them, I love them. What they stand for and what Shepherd Fairy.

Chanel, the brand has never gone out of style. Coco channel did so much for women, and womanise clothing, and the logo is just a classic logo. 

Vans has always been one of my favorite brands since I was little. But this summer I really noticed the way they have sneaked into mainstream clothing brand. Originally a skating company, their have now come into fashion and have spread like wildfire. 

Supreme, starting in 1994 New York, has started to follow in obeys footsteps, in terms of audience and taking over tumblr. Really simple logo, and reconizable aswell.

Krink, a grafitti materials brand. The first the the generation to create specific pens and paint for graffitti artist. 

New balance, my favorite shoes. I love the font used on these shoes and the 'N' is so recognisable as well.

Brand Identity: The most recognizable logos in the world.

Why do these work so well? They are all deceptivley simple and equally work well on shopping bags, signs, websites, advertisements, uniforms, and the sometimes on products themselves. To start with they have distintive colours assosiated with the brand, for exaple coca cola has red. Coca cola's logo has only had a few tweeks and adjustment over the years but has pretty much stayed the same. Google has a few colours in the logo, which makes the look of the brand more playful. Microsoft isn't always the company with the best software solutions around, but always the one to cover a larger portion of the market. And also is perceived as more approachable and more affordable, the logo in my opinion isn't very modern and reminds me a lot of the 90's, which may just be because that was their hay day. McDonalds. The company has always been associated with the idea of globalization, the logo is completly reconisable all over the world, and from a far away distance.

Identity: University of California

University of California Identity from University of California on Vimeo.

Brand Identity: Moxam

MOXHAM, a venture by London-based Madeleine Moxham, offers a core collection of statement accessories and jewellery, inspired by Egyptian mythology and the repetition of striking motifs.

From necklaces to cuffs and leather bags, the items echo the mindset of the brand, shunning the generic in favour of oversized, constructed statement pieces for day or night.

Lizzy Stewart: Cardigan Heart Zine

A a 28 page book of short, illustrated stories written and drawn by Lizzy Stewart. The book is full colour, litho printed (it smells nice) on smooth, heavy weight paper and staple bound. I picked it up as at the time I had a huge illustration module, and at the time I didn’t draw very often.

I bought Cardigan Heart at the Graphic Design Fair ‘Pick me up’ in London in 2011. The book is litho printed on smooth heavy weight paper and staple bound. On opening the first page Lizzy writes;

‘stories, Half stories and illformed ideas. They are mostly about Love.’

Stories are usually about love’. The rest of the book consist of collections of Lizzy’s memories, some with colour others in black and white, including ‘Viewed from a train, ‘Thursday’ where she appears to have turned into a wolf of sometime and howling and fighting in the dark, and ‘Ultimatum’ including quotes like ‘If I reach Kings Cross before this song finishes he’ll call’. I love the way she has left some pages with no description at all, and the use of space on the pages.

Reading Cardigan Heart is like being inside Lizzy Stewart’s head, but at the same time the words and captions make this book extraordinarily relatable. This book is a huge inspiration to me, it’s taught me not to be afraid to make my work personal. I also really like this style of illustration, some aspects are simple and a bit rough round the edges. Which creates a bold handmade feel, almost like a diary.