An Insite to Hornall Anderson's Design process

Situated in London and Seattle, Hornall Anderson design has worked with a range of big names from Marmite to Madison Square garden. (A little note is that Im throughouly impressed by their website) Considering I'm about to start my out design process, I thought it benificial to read about a successful design companies design process, to discover what I can learn from them.

The Brief: brand identify for frappuccino and to develop a unique brand identity which not only positioned Frappuccino as a new beverage but as a new beverage category in the market place.

The container was provided by Pepi Cola, a wide mouthed bottle, which was reminiscent of the old fashioned American milk bottles. The audience was for both kids and adults, and the container had to cover the ingredients inside as the liquid became unappealing in transit.

The first sketches were in black and white, as the first stage was to consider the decoration of the whole bottle. In addition to lively lettering, spritley characters. As a background to the graphics swirls, spirals and icicles were lined up. Combining all the ideas, they were shown to the Vice president of Starbucks to get feedback.

Now moving into colour, A series of bottles took the elements from the Sublime to the chaotic with dancing type and swirling backgrounds. Each bottle retained the Starbucks logo as an important feature and developed the shaded layers of milky coffee. "took much coffee and not enough focus on the milk" was a reaction at this stage.

Studio Designer George Tanagi developed the lettering separately, the green and red dot shadows were added to evoke the Italian heritage of the cappuccino. Additionally days of work was spent determining the exact shade of colour and graduation from top to bottom.

Anderson explains his tips on good design
1. Stay away from the computer - it freezes design
2. Brainstorming - we encourage "borrowing" ideas
3. Know what to change and what not to challenge. Then add creative value to it

The final product has spanned the range of market outlets and gained a loyal following, Anderson's words are "a classy looking bottle" This incite to Hornall Anderson and his design process has been very beneficial, it's made me re-think my own design process, and widened my opportunities i have in pencils. I also have realised the important of slowing myself down and starting right at the basics.


Rescourses used
www.hornallanderson.com
50 Trade secrets of graphic design

Six Creative Tea Packaging Designs

I chose to look innovative ways of packaging tea because I love the way that you can take an everyday item and turn it from a mundane object into something exciting and stimulating.  Below are just 6 of the few brilliant tea packaging designs out there, in no particular order.

 

1. Tea Cup By Jaeyoungha

'The logo symbolises the fun and comforting emotions through a thematically depicted happy face. The Tea brand Tea Cup, comes in a package that resembles the letter T and a cup, the package is indivually names by a unique emotion that is garnered from drinking the tea. The concept is to elicit fun and comforting emotions from the consumer. "

Inside each box, there is a little tip for example in the lid of the flavour JOY the consumer will read  'As you sip, make a list of ten things you are thankful for and discover joy in them". This has made the packaging personal from the brand to the consumer, which will make the consumer feel more considerd and thought about. Below is a net for the packaging, considering that the front is simple and basic with the face on it, the rest of the packaging seems quite busy but the way it has been designed makes sure that it isn't clutterd, with the use of a small font and a making sure there is enoug black space.

 

Overall I like this packaging, Jaeyoungha have created a packaging that is individual, personal, simple.

2. Royal Tea By Cincent Tourigny

Vincent Tourigny has done very exciting projects. Creative and enthusiastic about media packaging, Vincent had this fun concept powdered tea Called Royaltea. Inspired by the famous noble gesture of consistant holding the little finger high When drinking tea, Vincent designed finger-shaped pouches thesis. Once it can be used like a ring around put your little finger and it mimics the noble gesture Without any effort. Hilarious!

From the outside the box looks elegant and I was quite surprised that inside was a quirky, cute novel way to drink tea. This idea is completely unique and makes tea an experience solely because of the high quality of packaging design. The packaging seems to be aimed for upperclass, because it's in a classy box it has a designer feel to it. But would the design of having the pinky in the air have an effect on sales, would some people take offence by this? Then issues like this would also effect price and where it would be sold. Never the less I can't imagine anyone who wouldn't find this an entertaining experience let alone a beautifully well designed product.

3. Hanger : Tea by Soon Mo Kang

"I can’t think of a better or more obvious way to pack teabags than this hanger & T-shirt design. It’s a funny take on how the simple motion of hanging a used teabag on the rim of your cup, be done. Color-coded for different varieties, the hangers are rather cute and so are the tea-shirts!" -yankodesign

This product and packaging is such a great idea. The type of thing that makes consumers smile and take note. -Lovley Package

The only things I can fault in this packaging is the space it must take up, where could I store it? the product is not for the space conscientious individual.

But The packaging is clean and simple, and needs to be when the concept is so clever and the audience are the fashion lovers individuals. White space and simplicity is in right now, in all aspects of design - fashion, interior design and product design.

4. Teatul - Eco Tea Packaging by Katerina Teterkina

"The idea was to create simple and elegant packaging, which reveals eco context of the product. I used only two colours in each design to make the production more clear and ecological. Simple attractive patterns work as visual codes of the sorts of tea." Katerina Teterkina

Katerina Teterkina reminds me yet again how effective simple design can be. Maybe because I still laugh at the word sausages  But I love this packaging. Yes 'Teat' sound like 'Tit' hahaha. I think a can look past that considering how beautiful the packaging is, and lets all admit it put a smile on your face. Dissapointingly not everyone agrees with me, this is what one of the comments on a blog said "Kind of unfortunate this is called ‘Teatul’ and the illustration looks like a boob… I honestly read ‘teat’ before anything else. Thought this was a mother & baby product." 

This has none the less made my favorites, just because I am a massive fan of colour selection, having a different colour for the different time of tea may seem simple. But I think I would struggle in deciding what colour and why? I like the description Katerina used "visual codes". Another reason is because of the texture, I love the rugged effect on the type and around the packaging, this gives it an organic and earthy effect.

5. Teastar By Ashley Exton 

"There are shooting stars, rock stars, film stars, star fish, star wars, mega stars, and now there’s Teastar™. We’ve taken 10 organic loose leaf teabags, wrapped each in our philosophy and packed them in a clever star shaped box. Once opened, the box is like an old fashioned paper yap yap toy. Peer inside and choose your favourite brew. Each Teastar contains 2 x Happiness, 2 x Sleepy, 2 x Inspiration, 2 x Love Love 

and 2 x Friendship loose leaf organic teabags."

Brilliant, right? I love how the different types of tea are called and the deasign. Teastar is a clever name, this packaging is bright, colourful

6. Green Berry Tea By Natalia Ponomareva 

Natalia has designed each tea bag like a beautiful origami bird made from 100% natural ingredients the design on packaging container really represents the clean and pretty personality of the brand and the product. When I ask myself what is wrong with the design, I find it difficult to fault. But immediately I stumble upon the idea of creating a packaging that is more adventurous, to describe what is inside, although I also believe that the simple container creates more excitment for the packaging inside.

resouces used 

packaginguqam.blogspot.co.uk

www.yankodesign.com

www.behance.net

www.todaywasfun.com

www.jyoungha.com

My Favorite Packaging Campiagns By Pentagram

"branding is about being different, having a describable edge a definable personality. So where should this impetus come from and what are it's consequences? That is where the designer can play a vital role." Daniel Weil - Pentagram

1. Im Going To Saks Shopping Bag Packaging

Black Friday, the start to the winter shopping that accounts for over half of annual retail revenue. Due to the unpredictable economic climate, retailers have steped outside the box and looked for different ways to attract shoppers. Sak Fifth Avenue in New York retail shop describe themseleves as "the most style obsessed place in the world", launched a campaign called "Im Going To Saks". Pentagram describes how this is said in a "Characteristically straightforward New York manner and makes the trip to the store an occasion.  

Michaeal Bierut Michael Bierut (graphic designer, design critic and educator and has been a partner at pentagram) and Jennifer Kinon (Her work with Pentagram has won awards from the D&AD, AIGA365,Type Directors Club, ID Magazine, Communication Arts and Print.) worked with Terron E. Schaefer Saks’ group senior vice president for sales and marketing. The new campaign is one of action. In advertising and on catalogs, the tagline “I’m Going To” appears in stylish black-and-white arrows pointing the way to the Saks logo, accompanied by declarations like “I’m going to Saks… because some biker chicks have a soft side” and “I’m going to Saks… for everything I want and nothing I need.” These appear alongside photographs by Anders Overgaard of models in motion using all forms of transport: taxi, skateboard, ski lift, hang glider and even crutches. (The fall catalog features supermodel Karolina Kurkova on a Segway; a dog sled appears on the cover of the holiday catalog.) On special shopping bags created for the campaign the arrows appear in a pattern inspired by the identity Pentagram designed for the store in 2007.

The packaging is bold, clever and unique, and in the middle of a desperate crowd this will defiantly stand out. Geometric shapes used well make design brilliantly bold, I love the way Pentagram have created a tessellated pattern. These bags defiantly attracted costumers to the shop, to the extent that people would go to the shop because they wanted to pick up a bag.

Here are my smaller version of the shopping bag, creating the net myself was a bit tricky, but ended up being very simple. I believe this to be a basic packaging piece  a universal and environmentally friendly as it's made my paper. The Body Shop bags that are the same net, are printed using water based inks, which adds to environmentally friendly quality. Personally I like to keep my shopping bags that come in thisstyle, I think they are sturdy and last a while after the purchase  Alternative handels can be made using rope, or a DIY version can be made with a simple shoe lace.

2. Superga Shoe Box Visual Branding Strategy 

 

Pentagram have created an alternative to the traditional shoe box for Superga, an Italian-based manufacturer producing shoes with natural rubber soles. When Daniel Weil was asked to develope a visual branding stragey as the brand moved into fashion footwear, he right away started to question the appropriateness of the traditional show box with a lid. It stacks easily, it can accomodate a wide range of shoe sizes and can be made in bulk. But Weil started to venture into what happens after? when the box is no longer needed? considering our disposible culture. Also in store how do you make the contents accesible? how do you reach a box right at the top easily. Weil started to jot down his ideas on the plane on the way back, But didn't de-breif his team until 2 ot 3 days laters, as he says he likes to make sure he knows what direction he is going in.His breakthrough came when he was drinking a carton of orange juice, and orderd 50 of the same cartoon but in a large size. He knew that he wanted to container to be collapsable.The client immediadtly said yes to the rubber band tab, and the tabs were provided by Superga made by the same material that they make their rubber soles from.

Again I decided to learn even further would be to create the packaging myself. Making this packaging was a bit tricky, considering the little tucks it needed. But the finish container feels really sturdy in my hands, and has a really clean look.

Recourses Used 

-50 Trade Secrets of Great Design Packaging

-The Packaging and Design Templates Sourcebook

-Pentagram Website

Stop The Water While Using me! By KOREFE

KOREFE is an integrated design and innovations agency founded in 2006 located in Hamberg. The reason why 'Stop the water While using me" products stood out to me, is because of the unique name. The brand encourages users to save water, not only that but they don't use artificial ingredients, colours and preservatives, animal testing, all non-biodegradable elements, and wasted energy. The reason this packaging is innovative is because the message is the brand. The design is so simple and clean, which completely reflects the brand as well as the product. KORFEFE have completely stripped back design to create a packaging that is fresh and  honest.

The handmade element in the typography makes the product look and feel even more personalised, this makes the customer feel like they have something unique. I also think the typeface eventuates the organic ingredients. KOREFE have created a design that matches the ingredients as well as the eco-friendly brand. 

Considering that the front of the packaging consists of a lot of white space, the back is pretty packed with information. The back text asks the consumer to make a contribution to the protection of the environment  From the eco-friendly production and packaging design to the visual communication - the eco-friendly concept becomes noticeable in every aspect.

In addition if changing behaviour were as easy as incorporating a message onto a product, then there would be likely be less people who smoke, given the death warnings written all over the packaging. But I do feel that the people that will tend to buy this product will be earth friendly, and will buy the product because they care and know what the brand stand for to begin with.

The 2 above photos above show how the brand have expanded their brand identity onto tee-shirts, bags and how the brand have reflected onto interior design, as design doesn't stop there. I really like the design on this wall, and the way that this brand are so minimalistic is great. This quality has attracted a niche market and I'm not surprised that their is a shop in shoreditch. This is defiantly a product I would buy, not only is the quality praised and awarded but the bottels just looks beautifully simple.