The handmade element in the typography makes the product look and feel even more personalised, this makes the customer feel like they have something unique. I also think the typeface eventuates the organic ingredients. KOREFE have created a design that matches the ingredients as well as the eco-friendly brand.
Considering that the front of the packaging consists of a lot of white space, the back is pretty packed with information. The back text asks the consumer to make a contribution to the protection of the environment From the eco-friendly production and packaging design to the visual communication - the eco-friendly concept becomes noticeable in every aspect.
In addition if changing behaviour were as easy as incorporating a message onto a product, then there would be likely be less people who smoke, given the death warnings written all over the packaging. But I do feel that the people that will tend to buy this product will be earth friendly, and will buy the product because they care and know what the brand stand for to begin with.
The 2 above photos above show how the brand have expanded their brand identity onto tee-shirts, bags and how the brand have reflected onto interior design, as design doesn't stop there. I really like the design on this wall, and the way that this brand are so minimalistic is great. This quality has attracted a niche market and I'm not surprised that their is a shop in shoreditch. This is defiantly a product I would buy, not only is the quality praised and awarded but the bottels just looks beautifully simple.
