Manipulating paper 2: Triangles

My favorite shape is triangles and In design I used them a lot and think there is a lot a can do with them, so I began to cut out many equilateral triangles and play with the shapes I could do with them.

Brand Identity: Optima

Optima is a private clinic specialising in breast enlargment as well as breast reduction and reconstruction. Even though plastic surgery is becoming more and more popular these days, there still are negative stigma and stereotype of the idea and the side effects it might bring.

The new identity introduces Optima Clinique as a boutique brand rather than a clinic. 

Women of today would risk any financial, temporal costs as long as these contribute to their beauty.

With the new identity, the experience at Optima Clinique is not a surgery, but a promising investment in their desire for beauty.

When I first saw this I must say, that I did not think it was going to be what it actually is. It's amazing though, I love the design. That pattern is so innovative and elegant, I want it.

My top ten logos

I love what the brand is about, and aspire to create work that has brilliant ethics and morals just like Lush. For such a unique shop, their logo is very simple. Which creates a nice blank canvas for the products.

Similar to Lush, the body shop have also inspired me in terms of what I want to achieve in my work. I like circles, and these two little shapes on either side created almost like two arms hugging the text. 

Huf is a skating clothing company, not only is their logo really simple but I also really like the way their have packaged these socks. Simple and eco friendly. 

Monroe is a clothing company, I love the designs they have and their used of typography. Using a typeface that would be recognisable on university sweaters, used in a different light. Very bold, and noticeable from far away. Let alone good quality clothes.

Obey, if you havn't heard of this, then where have you been?! A logo that exploded in the last 2 years, some people hate them, I love them. What they stand for and what Shepherd Fairy.

Chanel, the brand has never gone out of style. Coco channel did so much for women, and womanise clothing, and the logo is just a classic logo. 

Vans has always been one of my favorite brands since I was little. But this summer I really noticed the way they have sneaked into mainstream clothing brand. Originally a skating company, their have now come into fashion and have spread like wildfire. 

Supreme, starting in 1994 New York, has started to follow in obeys footsteps, in terms of audience and taking over tumblr. Really simple logo, and reconizable aswell.

Krink, a grafitti materials brand. The first the the generation to create specific pens and paint for graffitti artist. 

New balance, my favorite shoes. I love the font used on these shoes and the 'N' is so recognisable as well.