Brand Identity: Optima

Optima is a private clinic specialising in breast enlargment as well as breast reduction and reconstruction. Even though plastic surgery is becoming more and more popular these days, there still are negative stigma and stereotype of the idea and the side effects it might bring.

The new identity introduces Optima Clinique as a boutique brand rather than a clinic. 

Women of today would risk any financial, temporal costs as long as these contribute to their beauty.

With the new identity, the experience at Optima Clinique is not a surgery, but a promising investment in their desire for beauty.

When I first saw this I must say, that I did not think it was going to be what it actually is. It's amazing though, I love the design. That pattern is so innovative and elegant, I want it.