Jack the co-founder and Principal at Berg Studio founded in 2005 and responsible for the little printer. Jack Studied Design from the Royal College of art is 2006, previously running an independent design studio for found years. At Berg Jack leads new product development work both for clients and self initiated work such as the Here & There map. He leads many media design consultancy projects, including previous engagements with Bonnier and the BBC among others.
His talk was much more focused on the ideas and the value of understanding the world to create food design. Humorous and entertaining to listen to. Schulze starts of by staying "Advertising is a joyless bastard sometimes" and "Systems have leeks into our personal space" Exploring onto the future of User Interface and what will it's behaviour and motive bring? Apple has become a companion Jack says, as he shows us a picture from the website "shitthatserisays", he spoke about the way that making technology has become about making companion centred design "A part of you that lives outside of you" having everything in one place, friends, music, entertainment, photo, social media, shopping all in one phone. Objects are able to predict behaviours, through maths" After saying this he showed us this little gem.
Explaining that this particular vacuum, cleans the room by going over the floor over and over again. Working out the maths of the layout of the room, the corners and the scale, and goes on a path working back and forth over and over again until the room is clean.
"Media has changed, because it's no good any more. New media? Social Media? Television is weird, the way that cameras are used, editors and distribution With the knowledge we have now, we would have never built it." He says, which is something I never thought of. Its true, we have so much more knowledge now and User Interface is completely different to how it was 20 years ago. When we showed us a picture of a Walkman he said "I forget that there are people in this room that have no idea what this is and have never had one" Which makes me reminisce they way I spent a lot of my childhood making mix tapes, sitting for hours and pressing pause and record. Whereas it's so easy now to make playlists digitally and on CD and even on line.
I liked the excitement, and relaxed atmosphere he created. I love the little printer product, it's new and exciting. Jack Schulz made me excited about electricals, circuits and technology based design and opened my eyes to the opportunities one idea can create. I learnt about design having a ripple effects. Previously most of my work is print based and I always preferred having my design work as being a physical copy. Call me old fashioned, but Jack has really opened my eyes to the possibilities in this area of design.
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